Pokemon Sword and Shield are the latest entries in the wildly popular Pokemon video game series. While the series originally released only in Japan, the games have since attracted a large American fanbase. This American fanbase is overall highly critical of the new games for a variety of reasons. By far the most prominent, however, is a controversy dubbed "Dexit" (a reference to the Brexit controversy), in which many of the Pokemon characters that have appeared in the "Pokedex" featured in all the games would no longer return in certain installments. At first glance, this outrage might seem baffling. While it is understandable that fans would be disappointed that some of the characters they have grown attached for nearly 20 years would no longer make appearances in newer games, the sheer venom from the fanbase seems like a severe overreaction. However, one of the core causes of American fans' reaction is the series' marketing in America. In the lead-up ...